Hero Section

Impact at a Glance

• Tested conversion lift: +42% signups in simulated A/B test

• Scroll depth to CTA: Improved by 35%

• Time-to-first-action: Reduced by 22%

(Results from a 2-week simulated A/B test using paid traffic to a prototype; 1,200 total participants)

Project Snapshot

• Type: Spec / Concept Conversion Optimization Project

• Focus: Creating an above-the-fold hero that drives immediate user action

• My Role: Product Designer (Research, Copy Strategy, UI Design)

• Timeline: 1 week

• Scope: Competitor analysis, copywriting, layout strategy, visual design, simulated A/B testing

• Constraints: Mobile-first, WCAG AA compliance, strong visual hierarchy

  
  

The Challenge:

Many SaaS and Web3 products treat the hero section as decoration, not the conversion powerhouse it should be.
The issues I wanted to solve:

1. Vague messaging : No immediate value proposition

2. Weak CTA hierarchy : Multiple competing buttons or misplaced primary CTAs

3. Lack of trust cues : No proof to back the product claim

4. Poor visual balance : Misuse of space and poor eye flow

The Solution:

I designed a hero section that grabs attention, earns trust, and drives immediate action:

1. Impact headline first : Clear, benefit-driven statement users can grasp in under 5 seconds

2. Primary CTA with secondary option : Primary action above the fold, secondary for lower commitment

3. Visual trust bar : Row of recognizable logos or trust signals at 15–18% of section height

4. Supportive subheading : Explains the core benefit without jargon

5. Balanced visual layout : Copy and imagery balanced for both desktop and mobile

Before → After

Before:

• Headline buried under vague marketing speak

• CTA placed far below fold

• No social proof above the fold

• Overwhelming imagery with no clear direction

After:

• Headline front and center with clear value proposition

• Primary CTA placed above the fold for instant action

• Trust bar immediately visible

• Balanced visual hierarchy that guides the eye

Process & Testing

Step 1 Research & Competitive Analysis

• Reviewed 10 SaaS and Web3 landing pages

• Measured above-the-fold structure, CTA placement, and trust elements

Step 2 Copy Strategy

• Crafted headline/subheading based on direct value proposition

• Matched CTA labels to action-driven language

Step 3 Design Execution

• Created both desktop and mobile variants in Figma

• Applied WCAG AA color contrast and responsive typography

Step 4 Simulated A/B Testing

• Used paid traffic to send 1,200 participants to two versions

• Measured signups, scroll depth, and time-to-first-action

  
  

Results

• Signups: +42%

• Scroll depth to CTA: +35%

• Time-to-first-action: –22%

Reflection

This project reinforced that the hero section is the most valuable real estate on any product site.
By treating it as a performance tool instead of a visual placeholder, you can significantly lift conversions even without touching the rest of the page.