Connect Wallet Flow

Unseen is a platform that lets users explore rare NFTs through a beautifully curated gallery experience. But for a space that's supposed to feel exciting and premium, one thing was completely off: the wallet connection flow. It was clunky, unclear, and more than anything untrustworthy. Our data made that painfully clear: 🔻 28% of users were dropping off before completing wallet sign-in. This wasn’t just a UX flaw it was a broken first impression.

Year

2025

Service

Product design

Category

UI/UX Design

Tool

Figma


🧠 The Problem

After watching session replays and running some lightweight testing, we saw the pattern:

  • People didn’t understand why they were being asked to sign something.

  • There was no sense of feedback after clicking "Connect Wallet."

  • Worst of all, nothing in the flow built trust.

Some quotes from actual users:

“Wait, what am I signing here?”
“I don’t want to connect my wallet without knowing what’s going on.”
“Did it even work? Nothing’s happening.”

It was clear: this flow needed more than a UI polish—it needed a full reset.

🎯 The Goal

Rebuild the entire wallet connection experience so that:

  • Users feel safe and in control

  • The experience is fast, but not rushed

  • People understand what they’re signing

  • And most importantly, they’re excited to connect

🧭 The Approach

We started by mapping out the full journey from first click to landing inside the NFT gallery. There were too many unknowns and dead ends. So we tightened the flow, cut distractions, and added clarity at every step.

Here’s what the new journey looks like:

📍 1. Connect Wallet – CTA with visual teaser of NFTs
📍 2. Select Wallet – Auto-detect, with manual option
📍 3. Wallet Approval – Clear domain + address info
📍 4. Sign-In Request – What you’re signing, explained
📍 5. Verified & In – Feedback + access to gallery


✨ Key UX Changes

1. We created anticipation before commitment.

Instead of a cold “Connect Wallet” prompt, we showed users a preview of the NFTs they’d unlock—blurry enough to tease, but real enough to spark curiosity.



2. We made wallet selection feel familiar and trustworthy.

No dropdowns. No mystery. Just recognizable wallet icons, clean spacing, and automatic MetaMask detection if available.



3. We made signatures feel safe, not scary.

This was the biggest lift. We redesigned the sign-in request to include:

  • Network + domain verification

  • Wallet address preview

  • A human explanation of what’s being signed

  • A clear expiration time

Instead of “Sign,” we went with “Sign in securely.”
It worked.



4. We closed the loop with visual confirmation.

After signing, the user sees a “✅ Signature Verified” badge—and gets dropped into a smooth gallery reveal. It feels instant, confident, and rewarding.



🎥 30-Second Prototype

We stitched together a click-through prototype to simulate the full experience:

  • Wallet detection in 3s

  • Auto-switching to the correct network

  • Gallery loads in under 10 seconds from start to finish




📊 What Changed

Here’s what happened after we shipped the redesign:

Metric

Before

After

Sign-In completion Rate

58%

64%

Avg. Conection Time

19s

6s

Returning Users (7 days)

_

+30

People stopped asking “What am I signing?” Instead, they asked, “Where can I see more NFTs?”


🧠 Why It Worked

  1. Clarity removed hesitation. We told users exactly what they were signing and why.

  2. Trust cues reduced drop-offs. Badges, network info, and copy that didn’t feel scammy.

  3. Visuals created desire. A blurred preview was all it took to turn caution into curiosity.

  4. Feedback closed the loop. No one was left wondering “Did it work?”

🔧 Design System Notes

We built everything on a simple component system with:

  • Responsive layouts

  • Wallet icon components

  • Verified states + badges

  • Accessible neon CTAs (AA contrast checked)

  • Dark theme for visual focus

💬 What Users Said

“I used to dread these connect flows. This one felt… friendly.”
– User test participant

“The ‘Sign in securely’ button made all the difference for me.”
– New wallet user

“I liked seeing what I was getting into before even connecting.”
– Early adopter

Final Thoughts

This project reminded me of something simple but important:
🧠 People don’t abandon because of complexity. They abandon because of uncertainty.

We didn’t just make the wallet flow faster we made it feel safe, intentional, and worth it.


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